The company was established in 2011 in Bangalore, India by Dr S.K Mitra who was a partner & Executive Director in Himalaya Drug Company and CEO of Zandu –Emami group, an authority and a veteran in the field of herbal products’ research and development for the last 30 years.
MITVANA which literally means “friend of forest” is a premium head to toe brand, researched, developed & crafted to meet the exacting standards of international markets.The unique herbal knowledge of ancient India is harnessed with the help of modern scientific techniques.
These products will be available in India only through the online channel.
The uniqueness of the MITVANA personal care brand is that it has been developed with the combined knowledge of Pharmacognosy(knowledge concerned with medicinal drugs obtained from plants and other natural sources),
Pharmacology(knowledge concerned with the uses , effects and modes of action of drugs),&
Cosmetology(knowledge and study of application of beauty treatments in skin care, hair care & body care).
Extensive research and testing is done before products are finalised. To ensure high standards of quality the following quality processes are followed in manufacturing:
1)European GMP(Good Manufacturing Process) for cosmetics: ISO 22615.2007
2)ISO 9001.2015 3)Government of Karnataka (India) GMP 4)HALAL certification
Dr S.K Mitra CEO & Chief Scientist of the company says “Today consumers in India and in the world markets are increasingly looking at herb based products and remedies and our country is in a unique position to dominate this category worldwide.”
www.mitvanastores .com also sells the herbal pharmaceutical range of Matxin Labs Pvt Ltd.
The pharmaceutical range has been developed over a period of time and has undergone extensive research, testing and clinical trials before being introduced in the international markets.
The products are developed by doctors and prescribed by doctors. Dr S. k Mitra who is the founder CEO and chief scientist is a medical doctor by training and leads his team to develop the products
Dr S.K Mitra did his MBBS from Calcutta National Medical College (West Bengal, India) and Post Graduation from The Institute of Medical Sciences B.H.U Varanasi (Uttar Pradesh, India)
He has been conferred with the prestigious Sir R.N Chopra Memorial Life Time Achievement Award for his contribution in the fields of herbal and pharmaceutical sciences in 2012 and Prof B. Mukherjee Memorial Oration Award for his contribution in herbal & pharmaceutical research in 2015.
Very recently the pharmaceutical range has been launched in Eastern Uttar Pradesh (India) and Maharashtra (India)
There are 12 (twelve) categories under which the company sells its pharmaceutical range starting from orthopaedics to neurology
There is a range of OTC (Over The Counter) products also in the portfolio.
The heart and soul of the company is its research and quality. Every product idea undergoes a rigorous process of research, iterations, clinical trials & testing.
The most important element of our products is the HERBS. We become virtually paranoid to ensure that the quality is as per our products’ formulation requirement. We do the following to ensure quality standard standards:
1) Herbs are sourced from the best suppliers who cultivate these plants using good agricultural practices
2) All plants are free from heavy metal contamination
3) Plant extracts are free from pesticides and any other toxic chemicals
4) Extraction process uses only purified water and no chemical solvents are used during extraction of herbs.
As Dr Mitra CEO & Chief Scientist says “Due to our passionate focus on consistent quality & research our products in the international markets are being accepted very well, and we are growing at a very fast pace. We hope that Indian consumers also will like our products and benefit from it”